Last Updated: April 14, 2025

Homelove Health, Inc. (“Homelove”, “we,” “our,” or “us”) provides a technology platform to improve access to care for pets, including scheduling at-home pet care services and vet care services with caregivers. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our pet care services and vet care services (the “Services”).

By using our Services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect personal information from you in various ways, including:

a. Information You Provide

• Your name, address, phone number, and email.
• Pet information (e.g., name, breed, medical history).
• Payment information.
• Appointment details and service requests.

b. Automatically Collected Information

• IP address, device information, browser type.
• Usage data (e.g., pages visited, actions taken).

c. From Partner Veterinary Practices

We may receive information from veterinary practices (“Partner Veterinary Practices”) about you or your pet as necessary to offer and provide veterinary services on their behalf at the direction of a Licensed Veterinarian.

2. How We Use Your Information

We use the personal information we collect for a variety of legitimate business purposes, including to provide and improve our pet and veterinary services, operate our business, communicate with you, and comply with applicable laws.

To Provide Services You Request

We may use your information to:

• Deliver pet care and veterinary services, including at-home visits and related support;
• Schedule appointments and manage service logistics;
• Communicate with you about your pets’ health, care plans, and upcoming visits;
• Coordinate with our Partner Veterinary Practices to perform services on their behalf;
• Submit lab samples to the reference labs used by our Partner Veterinary Practices on their behalf;
• Respond to inquiries, questions, or customer support requests;
• Manage your user account, preferences, and service history;
• Provide access to features such as pet profiles, service tracking, and messaging tools.

For Administrative and Operational Purposes

We may also process your information to:

• Monitor usage and measure engagement with our website, platform, and services;
• Perform data analysis, research, and service improvements;
• Develop new features, tools, or service offerings;
• Ensure internal quality control and staff training;
• Process payments and manage financial transactions;
• Verify identity or account ownership;
• Communicate with you regarding your account, service confirmations, system updates, or changes to our terms and policies;
• Maintain service records in accordance with veterinary standards and partner practice requirements.

To Market Our Services

Where permitted by applicable law, we may use your personal information to:

• Inform you about new services, promotions, or updates relevant to your pets;
• Deliver newsletters or educational content related to pet wellness;
• Offer invitations to surveys, feedback forms, or events;
• Administer contests, referral programs, or giveaways;
• Share offers in collaboration with our sponsors or partner practices.

You can opt out of receiving promotional communications at any time. Your personal information, including mobile data, will never be sold or shared with third parties for their own marketing purposes.

Use of De-Identified and Aggregated Information

We may use your information in a de-identified or aggregated form that does not identify you individually. Examples include:

• Analyzing trends in pet health or service usage;
• Improving operational efficiency;
• Conducting internal research or market analysis;
• Supporting product development and innovation.

This information is not considered personal information and may be used for any lawful purpose.

Other Uses

We may also use your personal information to:

• Prevent fraud, security breaches, or misuse of our Services;
• Comply with legal obligations or respond to lawful requests;
• Enforce our terms and protect the rights, property, or safety of Homelove, our users, or others;
• Fulfill any other purpose disclosed at the time of collection or with your explicit consent.

3. Sharing of Information

We may share your information in the following cases:

• With Partner Veterinary Practices: Homelove Caregivers perform vet care services at the direction of Partner Veterinary Practices, and they may receive reports, notes, or service records as required.
• With Service Providers: We may share data with third parties who help us operate our business (e.g., payment processors, IT providers).
• For Legal Reasons: If required by law, regulation, or legal process.
• In Business Transfers: If Homelove is involved in a merger, acquisition, or sale of assets.

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4. Cookies, Web Beacons, and Analytics Technologies

We may use cookies, web beacons, local storage, and similar technologies (“Technologies”) to automatically collect certain types of information when you access or interact with our website, mobile application, or other Services. These Technologies help us understand usage patterns, enhance user experience, deliver more personalized content, and support the ongoing improvement of our Services.

Cookies

Cookies are small text files stored in your browser or device memory that help us recognize you, remember your preferences, and improve your experience. We may use cookies to:

• Maintain your session when logged into your account;
• Store pet profile and appointment preferences;
• Track usage for analytics purposes.

Most browsers allow you to manage or disable cookies. Please note, disabling cookies may impact the functionality and performance of our Services.

Pixel Tags and Web Beacons

Pixel tags (also known as web beacons) are tiny graphic images embedded in website pages or emails that allow us to understand how you interact with our content. These tags may allow us to:

• Measure the effectiveness of marketing emails;
• Track page visits and conversion activity;
• Understand user engagement with specific features.

Analytics Tools

We use third-party analytics services, including but not limited to Google Analytics, to collect and analyze information about your interaction with our Services. This includes data such as your IP address, browser type, pages viewed, time spent on pages, and referring links. This information helps us:

• Improve the design and performance of our platform;
• Understand the needs and behaviors of pet owners and veterinary clients;
• Develop new features and service offerings.

Google Analytics may set its own cookies and collect data in accordance with its privacy practices. You can learn more about how Google uses your data at: www.google.com/policies/privacy/partners/

Advertising and Retargeting Technologies

We may also use tools such as the Facebook Pixel and Instagram integrations to:

• Understand how users interact with our ads;
• Measure campaign effectiveness;
• Deliver more relevant content to current and potential users.

These platforms may associate collected data with your personal accounts in accordance with their own data policies. You can learn more and manage your ad settings directly through Facebook’s privacy settings: www.facebook.com/settings/?tab=ads

Categories of Use

Our use of Technologies falls into the following general categories:

• Operationally Necessary: To maintain functionality, enable security features, and prevent misuse of our platform.
• Performance Related: To assess usage, engagement, and performance across our website and Services.
• Functionality Related: To remember your settings, preferences, and facilitate personalized experiences (e.g., remembering your pet's name or preferred services).

If you have any questions or wish to manage your cookie and tracking preferences, please reach out to us at support@homelove.com.

5. Data Retention

We retain personal and service-related information for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Specifically, we maintain records of pet care services and vet care services we provide, including patient records and service history, to support continuity of care, comply with applicable laws and regulations, and meet the requirements of our Partner Veterinary Practices.

We may also retain certain information for internal recordkeeping, analytics, legal compliance, and dispute resolution, even after services are completed or accounts are closed.

6. Your Choices and Rights

Depending on your location, you may have rights under applicable data protection laws, including:

• Accessing or correcting your information.
• Requesting deletion of your information.
• Opting out of certain communications.

To exercise these rights, please contact us at support@homelove.com

7. Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no data transmission over the Internet can be guaranteed to be completely secure.

8. Children’s Privacy

Our Services are not intended for children under the age of 18. We do not knowingly collect personal information from children. If we discover that we've inadvertently collected personal information from anyone under the age of 18 without confirmed permission from a parent or guardian, we will delete that information as quickly as possible. If you believe we have collected personal information from anyone under the age of 18, without confirmed permission from a parent or guardian, please contact us at support@homelove.com.

9. Third-Party Links

Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties.

10. Email and Telephone Communications

If you receive an unwanted email from us, you may use the unsubscribe link included at the bottom of the message to opt out of future promotional emails. Please note that even if you opt out of marketing communications, we will still send you transactional or relationship messages related to the Services you have requested.

These may include appointment confirmations, service updates, or administrative messages such as changes to our terms or this Privacy Policy. You may not opt out of receiving these essential communications.

If you wish to stop receiving text messages or phone calls, you may reply "STOP" to any text message or contact us directly at support@homelove.com to update your preferences.

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11. Updates to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes and update the effective date above.

12. Contact Us

If you have questions about this Privacy Policy, please contact us at:

Homelove Health, Inc.
1001 Bannock Street #209
Denver, Colorado
80204
Email: support@homelove.com

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